Monday morning, you log in. What do you want waiting for you?
Option A: Your dashboard. Everything is there, and you decide where to dig.
Option B: A brief. "Three locations need attention, and here's why."
Option C: Both.
Most of my calls have leaned toward both. The brief tells you where to look, and the dashboard is where you go to understand why.
I also hear that a lot of people don't trust briefs yet, because they've gotten one that was confidently wrong. That usually isn't the brief's fault. It comes from the data underneath.
So what is it? A, B, or C?
Originally posted by Taylor Minnis on LinkedIn, September 2026. Taylor Minnis is a Growth Strategist at TapClicks in San Jose, California. More about Taylor.