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Writing by Taylor Minnis

Growth Strategist, TapClicks · San Jose, California

Notes on franchise performance, marketing data, attribution, and media sales, from conversations with operators, marketers, and sellers.

Articles

• No Seller Should Walk Into a Renewal Without Their Numbers Ready October 2026
• Monday Morning: Do You Want a Dashboard or a Brief? September 2026
• In a Franchise, a Lead Definition Is a Money Problem September 2026
• Dan and Fred: Same Data, Different Brief September 2026
• Franchise Operators Don't Need Another Login September 2026
• The AI Billboards Are Selling the Agent, Not What It Stands On September 2026
• What Separates a Strong Franchise Location From a Weak One? September 2026
• A Location Is Down 15%. Who Owns the First Move? September 2026
• $4.77M and $852K: Demand Problem or Conversion Problem? August 2026
• A Metric Is Either a Verdict or a Conversation August 2026
• Could You Answer It Again Next Quarter? August 2026
• What Three Weeks of Talking to Franchise Marketers Taught Me August 2026

On Medium

• “Why Pay for a Reporting Platform When AI Can Build One?” I Ran the Numbers Medium
• If Your Team Opens Five Tabs to Answer One Question, You’re Already Late Medium