I've spent the past few weeks connecting with franchise and multi-location marketers. Med spas, car washes, senior living, BBQ, massage studios, sandwich shops.
Unsolicited review: an absolute pleasure.
No buzzwords. Nobody said "synergies." Not once. I had to relearn the English language.
These are people running marketing for 30 locations with a team of one, who can tell you their cost per booked job off the top of their head while also planning a grand opening and talking a franchisee through a Google reviews meltdown.
Ask them how it's going and you get a number, a story, and usually a joke.
Scrappy, honest, and they know exactly what's working because they can't afford not to.
If we've talked recently: thank you, genuinely. I've learned more in three weeks of these conversations than in a quarter of webinars.
And if you're marketing a franchise or multi-location brand and we haven't talked yet, say hi. Apparently it'll be a great conversation!
Originally posted by Taylor Minnis on LinkedIn, August 2026. Taylor Minnis is a Growth Strategist at TapClicks in San Jose, California. More about Taylor.